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Grown by nature
Finally, the urban Indian is getting quality organic products, conveniently and inexpensivelyGO!

Toxic, (or)ganic?
People are turning to nature for true nutritionGO!

Organic at home
Organic is healthy but way too expensive? Grow your own! GO!
DIY - Terrace Garden
What you need to create your own terrace garden! GO!


Why choose organic?

Food you can trust
You can be safe in the knowledge that hydrogenated fats and controversial additives like aspartame, tartrazine and MSG are banned under organic standards.

Better for the environment
Organic farming reduces pollution and greenhouse gases released from food production by restricting the use of artificial chemical fertilisers and pesticides.

Wildlife protection
Organic farms are havens for wildlife and provide homes for bees, birds and butterflies. In fact, plant, insect and bird life is up to 50% greater on organic farms.

Higher animal welfare
Organic standards insist that animals are given plenty of space and fresh air to thrive and grow - guaranteeing truly free-range.

A GM free diet
GM crops and ingredients are banned under organic standards. Choosing organic is an effective way to avoid GM in your diet.

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Earth Day Network and Casa Puro celebrate women with an innovative party
Celebrating women and our planet
Meera Bhowmik
MARCH 2013
GREEN WARE : The "organic party" was also something like a Green mall - for not only could you learn about all the different varieties of producs that could green your life, but also, you could experience them right there. You bet the ladies went shopping!
The lawns of Jalan House, Alipore Road, Kolkata, played host to a unique event - the ‘Go Organic Garden Party.’ Earth Day Network (EDN) along with Casa Puro, (House of Pure) organised the innovative party to commemorate Women’s month, in a green fashion.

Held on 9 March, 2013, the party served as a venue for the promotion of a number of organic and eco friendly products, from different green producers. These included herbal dyed fabrics, organic vegetables, organic colours, organic tea, spices and a lot more.

One of the participants, Namrata Manot from NAMS (Natural Authentic Modish Sustainable) - an organisation manufacturing organic dyed lifestyle products - claimed, “Conventional cotton is a not a safe choice because in spite of being ‘natural’, cotton growth occupies 3% of the world’s farmland but uses 25% of the world’s chemical pesticides!” Though the figures are from 1994, the scenario is the same today – in the attempt to destroy the infamous boll weevil, cotton growers have tried every type of chemical pesticide including DDT and methyl parathion, causing huge ecosystem and agricultural damage. It is nice to have an alternative!

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Another exhibitor, Sanjukta Roy made heads turn with her beautiful self-knitted designer products ranging from gowns to necklaces all made of gamchas (natural cotton towel, popular in Bengal) and lungis (loin cloth) which grabbed special attention at the party. Wristlets made out of ‘gamcha’ were also made by the designer at the spot and given as small tokens to the guests. Beside the natural raw material, it is also a cool way to recycle old fabric.

The party gathering was amazed to find the large variety of organically grown regular and exotic vegetables on display. A new range of healthy organic delights like fresh feta cheese, herb crackers and yoghurt dip, carrot cakes and rich raisin muffins, by Biscotti, one of Kolkata’s premiere bakeries, were also available.

Produce grown without chemicals...
Keeping in mind the upcoming Festival of Colours, Holi, organic colour made of herbs, agro produce, food crops, flowers and vegetables were sold by Sattvic. Make sure you source these this year, instead of the chemical variety.

Anuradha Lohia, a molecular biologist, explained the benefits of organic product over non organic. Speaking to Earthsmiles.net on the importance of similar eco events, Ms Lohia stressed that this kind of gathering helps in the promotion of organic product use and demystifies organic for the masses – as opposed to merely reading about products in magazines, and not really understanding why they are good for you.

While the adults browsed, “From Kabbar to Juggar” by Swabhav, kept kids of different age groups engaged as they taught how to make beads, gift items, paper bags and other articles from waste materials.

In another input session, Mr Tapas Mondol from DRCSC kept visitors glued while speaking on organic terrace gardening.

The use of earthen glasses for drinking water showed care towards keeping the party eco friendly. Karuna Singh, Country Director EDN and her team played perfect host to the evening and kept the spirits high with various kinds of eco games and also a quiz.

The evening ended to the refreshing strains of a performance by well known musician Sumit Roy.